GameStop Media Plan

Creating a media plan helps to set clear and precise marketing goals for a company. For this class project, I had to choose a company that needed a new strategy. I chose GameStop. After a lot of research, I came up with marketing, advertising, and media objectives and prepared a detailed plan to give the company a much-needed boost. 

Gamestop Media Plan Cover
Gamestop Media Plan Table of Contents
Gamestop Media Plan Executive Summary
Gamestop Media Plan Company History
Gamestop Media Plan Marketing Background
Gamestop Media Plan SWOT Analysis
Gamestop Media Plan Competitive Analysis
Gamestop Media Plan Target Market
Gamestop Media Plan Media Mix
Gamestop Media Plan Promotions
Gamestop Media Plan Promotions
Gamestop Media Plan Cover
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