Marketing is just as important as having a recognizable logo and pretty packaging, and it is more than just handing out your business cards. Poeple have to know about who you are, what you are selling, and what you stand for, right? That is where marketing comes in – it puts your company in front of people and gets them interested in what you have to offer. It only takes three seconds to snag or lose a potential customer, so how you market and what you use to do so must go above and beyond what the competition is doing.

Content calendars, media plans, product packaging, and other assets can help you do that. I’m a big planner myself, so the opportunity to help someone else organize and plan their strategy is right up my alley!