THE CHALLENGE This is a case study to rebrand Sweet as Southern Tea and was done as a student for a Media Design class. It was conducted as a learning exercise only. I chose a local business that has competition, stands out in the crown, and could be even better…
Category: Marketing
Marketing is just as important as having a recognizable logo and pretty packaging, and it is more than just handing out your business cards. People have to know about who you are, what you are selling, and what you stand for, right? That is where marketing comes in – it puts your company in front of people and gets them interested in what you have to offer. It only takes three seconds to snag or lose a potential customer, so how you market and what you use to do so must go above and beyond what the competition is doing.
Content calendars, media plans, product packaging, and other assets can help you do that. I’m a big planner myself, so the opportunity to help someone else organize and plan their strategy is right up my alley!
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Branding & Logo Design
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StubHub
THE CHALLENGE The challenge is to rebrand and create a media campaign for StubHub. This project was done as an Integrated Marketing & Communications student at the University of West Alabama and I am not affiliated with StubHub or its partners. StubHub promotes the “joy of live” to their users;…
Marketing
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Movie Posters
Posters are just one type of asset a company can utilize, and I find them incredibly fun to design. This three-poster project was no exception: one movie title, three different movie genres. I chose a western, a documentary, and a thriller. I leaned on my vast library of movies for…
Marketing
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Game Stop Media Plan
Creating a media plan helps to set clear and precise marketing goals for a company. For this class project, I had to choose a company that needed a new strategy. I chose GameStop. After a lot of research, I came up with marketing, advertising, and media objectives and prepared a…